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170 Wine & Spirit Purveyors • 70 of San Diego's Top Chefs
Celebrity Chefs • Cooking & Wine Tasting Classes
Big Bottle Auction • Continuous Food and Wine Tastings
Over 800 Wines • $50,000 Chef of The Fest Competition

Audience Demographics

Attracting over 9,000 wine and food enthusiasts and industry tastemakers at this five-day event, the San Diego Bay Wine & Food Festival appeals to an affluent consumer of wines and luxury lifestyle goods and services:

  • Attendee median age: 30-50 years

  • 64.5% are females

  • 60.1% of attendees have an annual household income of over $100,000

  • Is seeking financial goods and services such as mortgages, life insurance, and investment advice

  • Consider themselves connoisseurs of fine wine and food

  • Dines out five to seven times per month at a fine dining establishment

  • Purchases an average of two to three cases of wine per month

  • Frequently cooks and entertains at home for large dinner parties

  • Over 30% stay in a San Diego hotel during the week of the Festival

  • 30.4% of attendees are from outside of San Diego County

San Diego Bay Wine & Food Festival
World of Wine Event, LLC
1393 North Cuyamaca
El Cajon, CA  92020

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