World of Wine Event, LLC

Audience Demographics

Attracting over 4,000 wine and food enthusiasts in the three-day event, the San Diego Bay Wine & Food Festival appeals to an affluent consumer of wines and luxury lifestyle goods and services. The average festival attendee:

• 30-50 years of age

• Has an annual household income of $75,000 - $250,000

• Purchases a new vehicle every two to four years

• Is seeking financial goods and services such as mortgages, life insurance, and investment advice

• Consider themselves connoisseurs of fine wine and food

• Dines out five to seven times per month at a fine dining establishment

• Purchases an average of two to three cases of wine per month

• Has recently or plans to purchase large kitchen appliances

• Frequently cooks and entertains at home for large dinner parties