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Evan Klein
San Diego Bay Wine & Food Festival





Southern California’s Largest Wine & Food Festival Records Highest Attendance To Date

San Diego, (Jan. 21, 2010) – The producers of the San Diego Bay Wine & Food Festival, Southern California’s largest luxury wine and food event, announced today record breaking attendance for their 6th annual Festival that took place this past November 18-22. The weeklong extravaganza drew in a crowd of over 9,000 wine and food enthusiasts who experienced a culinary showcase of 170 wineries and spirit producers, 60 of San Diego’s finest restaurants, gourmet foods, celebrity chefs and culinary personalities, cooking and wine tasting classes, live entertainment and more, said Michelle Metter, the Festival’s co-producer.

“The Festival attracted a large audience of food and wine enthusiasts from across the country showcasing the city of San Diego as a hot spot for culinary tourism,” added Metter. “The Festival continues to have an impact on tourism in San Diego, as well the wine, food and hospitality industries, while creating a world-class experience for the thousands of wine and food lovers who join us.” 

The Festival featured a number of sold out events throughout the week, including a WineRave, cooking and wine tasting classes, a Reserve & New Release Tasting, Celebrity Chef Luncheon and the Grand Tasting Event. Ticket sales for all events were up by approximately 15 percent from the previous year. The Grand Tasting Event, taking place on the Embarcadero Park North in downtown San Diego, was completely sold out to a crowd of 5,500.

Of the 9,000 enthusiasts who enjoyed the event, 30.4 percent came from out of the San Diego market. The Festival also has a major impact on aspiring wine and food professionals. The event’s live and silent auctions benefit the American Institute of Wine & Food’s Culinary and Enology Scholarship Program. This year, over $30,000 were awarded to individuals looking to make a career in the food and wine industry. The San Diego Bay Wine & Food Festival has raised over $150,000 to date for the AIWF.

The 7th Annual San Diego Bay Wine & Food Festival is scheduled for November 17-21, 2010. For more information about the San Diego Bay Wine & Food Festival, please visit or call 619-342-7337.


The annual San Diego Bay Wine & Food Festival is an international showcase of the world's premier wine and spirits producers, chefs and culinary personalities, and gourmet foods. Held November 17-21, 2010, the event benefits the American Institute of Wine & Food culinary arts scholarship program. Over 800 wines, 70 of San Diego’s top fine dining restaurants and 30 gourmet food companies and exhibitors will participate in the 2010 Festival. For more information, visit

The 6th San Diego Bay Wine & Food Festival was sponsored by Cooking Light Magazine, Cost Plus World Market, San Diego Tourism and Promotion Corporation, COX Communications, Viejas Enterprises, Union Bank, W San Diego, San Diego Magazine, San Pellegrino, Unified Port of San Diego, Marriott San Diego Hotel & Marina, U.S. Foodservice, Sadie Rose Baking Company, Macy’s, Acqua Panna, Leffe, Imbibe Magazine, Dining Out Magazine, American Culinary Federation, Hoegaarden, Robert Mondavi Discover Wine Tour, Vine Times, Wine Steals, Westfield Horton Plaza, Stella Artois, Graham Downes Architecture, Subzero Wolf, San Diego Wine & Culinary Center, Susan Rice Truffle Products, Classic Party Rentals, Black Box Wines, Alanas Marketing & Creative, Gayot, Just My Ticket, Taste of Wine TV, Chef Works, Chesapeake Fish Co, Inc., Fleming’s, Coffee Ambassador,, Dick Knives, Quarterly Review of Wines, Tommy Bahama Rum, Wine & Jazz, KerryGold, The Macallan.



San Diego Bay Wine & Food Festival
World of Wine Event, LLC
1393 North Cuyamaca
El Cajon, CA  92020

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