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170 Wine & Spirit Purveyors • 70 of San Diego's Top Chefs
Celebrity Chefs • Cooking & Wine Tasting Classes
Big Bottle Auction • Continuous Food and Wine Tastings
Over 800 Wines • $50,000 Chef of The Fest Competition

Exhibitor Information

9th Annual Festival Dates: November 14 - 18, 2012

Friday Night Reserve Tasting & Silent Auction - November 16, 2012
Saturday Grand Event & Chef of the Fest - November 17, 2012


The San Diego Bay Wine & Food Festival is an international showcase of the world's premier wine and spirits producers, chefs and culinary personalities.  Fueled by Fast Forward Event Productions, the Festival benefits the American Institute of Wine & Food’s culinary arts scholarship program.

Now in its eigth year, the San Diego Bay Wine & Food Festival has quickly grown into a world-class wine and culinary extravaganza.  Held November 14-18, 2012, the week-long festival features wine tasting seminars, cooking classes by James Beard award-winning chefs, Celebrity Chef Luncheon & AIWF Big Bottle Auction, VIP Party, and an elegant Reserve Tasting & Silent Auction.  The festival culminates on Saturday, November 19 at the unforgettable, star-studded Grand Event featuring over 170 wineries pouring 800 wines, 70 of the city’s top fine dining restaurants, gourmet food purveyors, cookbook authors, .and culinary personalities.

The Festival attracts an affluent consumer with a penchant for quality products and services.   Click on the links below to learn more.
Event Statistics 
Audience Demographics

We invite you and your company to take part in the 2011 Festival and become part of a growing Southern California wine and culinary tradition.

Feel free to contact us directly with any questions you may have on this year's Festival.
2011 Festival Overview

Click on the following links for registration forms:

Winery/Brewery/Spirit Reg Form 2012
Restaurant Reg Form 2012   (Restaurants, please carefully read the Chef of the Fest competition overview)
Specialty/Gourmet Foods Reg Form 2012
Exhibitor (non-sampling) Culinary Related Products/Services/Art Reg Form 2012
 Qualification applies

Exhibitor Setup Information

ATTENTION ALL EXHIBITORS: Please carefully read through the Exhibitor Set-Up Instructions.  They contain detailed information about the various events throughout the week, parking and load-in instructions, event dates and times, and additional opportunities.

Set up Instructions

Extra Exhibitor Badge Order Form


WineRave Registration Form

Purveyors and gourmet foods are invited to participate in the 2011 WineRave on Wednesday night, November 17, as an additional promotional opportunity.  To participate in the WineRave, please download the registration form below and fax it into our office at 619-312-1212.  There is no additional cost for exhibitors to participate.  Booth spaces are limited.

WineRave Registration Form 2011


Chef of the Fest Competition (for Restaurants)
Hosted by The American Culinary Federation
wine food festival ACF Logo
The “Chef of the Fest” competition is an action-packed culinary showdown involving all chefs duringthe Grand Tasting event on November 19. Chefs compete andare judgedby the American Culinary Federation. Through a tiered judging process, one chef is selected as the best representation of innovative, fresh, flavorful cuisine and crowned “Chef of the Fest” walking away with up to $50,000 in cash & prizes and some serious bragging rights. “Chef of the Fest” entries will be accepted until October 1, 2011 or until space runs out.

Chef of the Fest Rules and Regulations    PDF
Chef of the Fest Entry Form


Direct Shipping for Wineries

Download this PDF if you would like to ship wine to the festival and have it delivered directly to each venue. We have engaged Tradeshow Transportation Specialists (TTS) to handle direct wine shipments per requests of many wineries. This service is booked directly with TTS.
Tradeshow Transportation Specialists Shipping Form

Sponsorship Information

The San Diego Bay Wine & Food Festival is a destination event attracting high-profile members of the wine and culinary trade as well as affluent consumers throughout the event’s five days. In addition to increasing your company’s profile among this key demographic, a sponsorship with the Festival will also allow your company to:

• Gain cachet by affiliating your brand with a high-end consumer event targeting affluent wine and food enthusiasts
• Broaden the market’s awareness of your products and services
• Reinforce loyalty with current consumer relationships
• Find new, quality customers
• Gain media exposure among food, wine and lifestyle media
• Facilitate a market assessment of your product by sampling
• According to the Cone/Rober Report consumers are more likely to switch to a sponsor’s brand that supports a local event or cause

With so many events and sponsorships available at the San Diego Bay Wine & Food Festival your marketing opportunities are endless. We look forward to building a custom sponsorship for you to help meet your needs.

Sponsorship Opportunities 2012

Program Advertising
Half and full page advertising opportunities are available for our Festival program.  This is a great way to promote your brand to thousands of quality culinary and wine enthusiasts.  If you are interested, please follow the link below to download our Program Advertising form.  The completed form can be faxed to our office at 619-312-1212
Program Advertising 2011

San Diego Bay Wine & Food Festival Demographics

Event Statistics
Audience Demographics



San Diego Bay Wine & Food Festival
World of Wine Event, LLC
1393 North Cuyamaca
El Cajon, CA  92020

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